Nike now lets you personalize your shoes by submitting a word or
>phrase
> > > >which they will stitch onto your shoes, under the swoosh. So Jonah
> >Peretti
> > > >filled out the form and sent them $50 to stitch "SWEATSHOP" onto his
> >shoes.
> > > >
> > > >Here's the responses he got... fun and games with Nike...\
> >
> >
> > > >
> > >-; From: "Personalize, NIKE iD" <nikeid_personalize@nike.com
> > >  To: "'Jonah H. Peretti'" <peretti@media.mit.edu
> > >  Subject: RE: Your NIKE iD order o16468000
> > >
> > >  Your NIKE iD order was cancelled for one or
> > >  more of the following reasons:
> > >
> > >  1) Your Personal iD contains another
> > >  party's trademark or other intellectual property
> > >  2) Your Personal iD contains the name of an athlete or
> > >  team we do not have the legal right to use
> > >  3) Your Personal iD was left blank.
> > >  Did you not want any personalization?
> > >  4) Your Personal iD contains profanity or
> > >  inappropriate slang.
> > >
> > >  If you wish to reorder your NIKE iD product with a new
> > >  personalization please visit us again at www.nike.com
> > >
> > >  Thank you, NIKE iD
> > >
> > >
> > >  From: "Jonah H. Peretti" <peretti@media.mit.edu
> > >  To: "Personalize, NIKE iD" <nikeid_personalize@nike.com
> > >  Subject: RE: Your NIKE iD order o16468000
> > >
> > >  Greetings,
> > >
> > >  My order was canceled but my personal NIKE iD does not
> > >  violate any of the criteria outlined in your message.
> > >  The Personal iD on my custom ZOOM XC USA running shoes
> > >  was the word "sweatshop."
> > >
> > >  Sweatshop is not:
> > >  1) another's party's trademark,
> > >  2) the name of an athlete,
> > >  3) blank, or
> > >  4) profanity.
> > >
> > >  I choose the iD because I wanted to remember the toil
> > >  and labor of the children that made my shoes. Could
> > >  you please ship them to me immediately.
> > >
> > >  Thanks and Happy New Year, Jonah Peretti
> > >
> > >
> > >  From: "Personalize, NIKE iD" <nikeid_personalize@nike.com
> > >  To: "'Jonah H. Peretti'" <peretti@media.mit.edu
> > >  Subject: RE: Your NIKE iD order o16468000
> > >
> > >  Dear NIKE iD Customer,
> > >
> > >  Your NIKE iD order was cancelled because the iD you
> > >  have chosen contains, as stated in the previous e-mail
> > >  correspondence, "inappropriate slang". If you wish to
> > >  reorder your NIKE iD product with a new
> > >  personalization please visit us again at nike.com
> > >
> > >  Thank you, NIKE iD
> > >
> > >
> > >  From: "Jonah H. Peretti" <peretti@media.mit.edu
> > >  To: "Personalize, NIKE iD" <nikeid_personalize@nike.com
> > >  Subject: RE: Your NIKE iD order o16468000
> > >
> > >  Dear NIKE iD,
> > >
> > >  Thank you for your quick response to my inquiry about
> > >  my custom ZOOM XC USA running shoes. Although I
> > >  commend you for your prompt customer service, I
> > >  disagree with the claim that my personal iD was
> > >  inappropriate slang. After consulting Webster's
> > >  Dictionary, I discovered that "sweatshop" is in fact
> > >  part of standard English, and not slang.
> > >
> > >  The word means: "a shop or factory in which workers
> > >  are employed for long hours at low wages and under
> > >  unhealthy conditions" and its origin dates from 1892.
> > >  So my personal iD does meet the criteria detailed in
> > >  your first email.
> > >
> > >  Your web site advertises that the NIKE iD program is
> > >  "about freedom to choose and freedom to express who
> > >  you are." I share Nike's love of freedom and personal
> > >  expression. The site also says that "If you want
> > >  it done right...build it yourself." I was thrilled to
> > >  be able to build my own shoes, and my personal iD was
> > >  offered as a small token of appreciation for the
> > >  sweatshop workers poised to help me realize my vision.
> > >  I hope that you will value my freedom of expression
> > >  and reconsider your decision to reject my order.
> > >
> > >  Thank you, Jonah Peretti
> > >
> > >
> > >  From: "Personalize, NIKE iD" <nikeid_personalize@nike.com
> > >  To: "'Jonah H. Peretti'" <peretti@media.mit.edu
> > >  Subject: RE: Your NIKE iD order o16468000
> > >
> > >  Dear NIKE iD Customer,
> > >
> > >  Regarding the rules for personalization it also states
> > >  on the NIKE iD web site that "Nike reserves the right
> > >  to cancel any personal iD up to 24 hours after it has
> > >  been submitted". In addition, it further explains:
> > >  "While we honor most personal iDs, we cannot honor
> > >  every one.
> > >
> > >  Some may be (or contain) other's trademarks, or the
> > >  names of certain professional sports teams, athletes
> > >  or celebrities that Nike does not have the right to
> > >  use. Others may contain material that we consider
> > >  inappropriate or simply do not want to place on our
> > >  products. Unfortunately, at times this obliges us to
> > >  decline personal iDs that may otherwise seem
> > >  unobjectionable. In any event, we will let you know
> > >  if we decline your personal iD, and we will offer you
> > >  the chance to submit another." With these rules in
> > >  mind, we cannot accept your order as submitted. If
> > >  you wish to reorder your NIKE iD product with a new
> > >  personalization please visit us again at www.nike.com
> > >
> > >  Thank you, NIKE iD
> > >
> > >
> > >  From: "Jonah H. Peretti" <peretti@media.mit.edu
> > >  To: "Personalize, NIKE iD" <nikeid_personalize@nike.com
> > >  Subject: RE: Your NIKE iD order o16468000
> > >
> > >  Dear NIKE iD,
> > >
> > >  Thank you for the time and energy you have spent on my
> > >  request. I have decided to order the shoes with a
> > >  different iD, but I would like to make one small
> > >  request. Could you please send me a color snapshot of
> > >  the ten-year-old Vietnamese girl who makes my shoes?
> > >
> > >  Thanks,
> > >  Jonah Peretti
> > >
> > >
> > >  <no response
> > >
> > >********************************************
> > >
> > >As one forwarder writes:
> > >
> > >.. this will now go round the world much farther and faster than any of
> >the
> > >adverts they paid Michael Jordan more than the entire wage packet of
>all
> > >their sweatshop workers in the world to do...
> > >
> > >I normally avoid making a plea to pass on these things, but this time I
> >say:
> > >
> > >  JUST DO IT
 
 
 
 
 
 
 

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